AI Insights · Timothy · October 2022
Top 5 Beauty Retail Apps on Android in the UK Q3 2022
Explore the performance of the top 5 beauty retail apps on Android in the UK during Q3 2022, covering weekly downloads, revenue, and active user trends.
The third quarter of 2022 saw interesting trends in the performance of the top 5 beauty retail apps on the Android platform in the United Kingdom. Data from Sensor Tower provides detailed insights into weekly downloads, revenue, and active user trends for these apps.
Superdrug - Beauty and Health experienced a notable increase in weekly downloads, peaking at approximately 8.6K in mid-July. This was followed by a gradual decline, ending the quarter at around 4.6K. Active users for the app also showed an upward trend, starting at 12.2K at the beginning of the quarter and reaching a high of 18.4K in late July, before settling at 14K by the end of September.
For LOOKFANTASTIC -Beauty Shopping, weekly downloads fluctuated, peaking at 4.6K in late July, then tapering off to about 3.9K by the end of September. Weekly active users showed a similar pattern, starting at 44.7K and ending the quarter with 37.7K.
Cult Beauty: Beauty & Makeup had a more volatile download trend, with downloads peaking at 2.5K in mid-July and dropping to 671 by the end of September. Unfortunately, no active user data was available for this app.
BEAUTY BAY displayed relatively stable download numbers throughout the quarter, ranging from 479 to 978 weekly downloads. Active users started at 7.8K and saw a slight decline, ending the quarter at 6.3K.
Lastly, Nykaa Fashion – Shopping App showed a consistent increase in both downloads and active users. Weekly downloads rose from 65 at the start of the quarter to 112 by mid-September, while active users increased from 139 to 304 over the same period.
These insights into the performance of the top beauty retail apps in Q3 2022 come from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.